First App Store screenshot
The first App Store screenshot sells the promise
Search results show that opening frame before anyone reads the rest. One clear promise makes the whole set easier to follow.
Why the first frame does the most work
The first App Store screenshot sits in the row people scan. It has room for one idea: who the app is for, and what changes when they open it. A login screen or a settings page can wait. The opening frame is the invitation.
App store screenshot CTR lives on that glance. When the first screenshot is clear, more of the people who already found you step into the listing. The second and third screenshots then prove the promise, show the daily ritual, and leave them ready to download.
The same opening, on both stores
Google Play and the Play Store are two names for one store. The first screenshot there can carry the same promise, exported at Play’s sizes. Storescreens plans that sequence from one sentence, for the App Store and for Google Play, in the same project.
Common questions
What should the first App Store screenshot say?
One promise. The person scanning search results should know what the app does before they open the rest of the set.
Does the first screenshot affect click-through?
It is the frame people see beside your name in search. A clear first screenshot gives that glance a reason to open the listing. The rest of the set continues the same story.
Can the same first screenshot go on Google Play?
The promise can. The file follows each store’s size. Google Play, also called the Play Store, uses its own phone and tablet sizes.
Keep reading
Make the opening screenshot in the trial
Start a free trial and describe the app. The first screenshot and the rest of the set are planned together.
Every plan starts with a free trial. Your first set is minutes away.